UBER EATS Tonight I’ll be eating….

Since its launch in 2014 by Special Group, UberEats has become a culture-shaping brand via the marketing campaign ‘Tonight, I’ll be eating’. 自2014年成立以來，優食已經通過 “今晚，我要來點” 的市場企劃變成一種文化塑造的一個品牌。 The brand campaign launched in 2017 in Australia featuring iconic celebrities giving the public a look inside their worlds and telling people what they’re eating for dinner. 品牌企劃在澳洲成立於2017年，由當地帶有代表性的明星給大眾展示在其日常生活中，他們點的晚餐。 Since the first campaign in Australia, ‘Tonight, I’ll be eating’ has expanded globally, launching in New Zealand, Japan and Taiwan, with campaigns in progress in Mexico and Brazil, featuring iconic, much loved celebrities such as Kim Kardashian, Rafael Nadal, Naomi Watts, Kei Nishikori, Boy George, Serena Williams, and Rebel Wilson (just to name a few). 該企劃首先在澳洲市場投放， “今晚，我要來點” 迅速在全世界各地啟動，先後在紐西蘭，日本和台灣，墨西哥和巴西企劃製作中，由大眾所熱愛的具有代表性的名人明星客串廣告，包括：金卡戴珊，拉斐爾·拿度，娜歐蜜華茲，錦織圭，喬治男孩，小威廉斯，和 瑞貝爾威爾森。 The campaign has picked up many industry awards locally (Campaign of the Year, Mumbrella Awards 2018) and internationally at D&AD (graphite pencil) and Cannes Lions Film Festival (7 awards in total). 該企劃在當地贏得了很多業內獎項 (Campaign of the Year, Mumbrella Awards 2018) 以及國際獎項 D&AD (graphite pencil) 和 Cannes Lions Film Festival (共7個獎項） View the campaign here, Big Watermelon translated the presentation to Chinese Clients.