Our hero, traveling the globe spreading joy. A tongue in cheek commentary on the way people pose in instagram photos. They catch water in their mouths under fountains, they show off their gas guzzling muscle cars, line up at the Paul Smith pink wall for the mere fact that everyone's doing it, flexing on treadmills, outside fancy hotels, hanami festivals, first sunrise of the new year. The big puffy inflatable watermelon is the perfect 'every melon'.
