JW. Marriott Global rebrand:
Big Watermelon x 160over90 created hundreds of lines and imagery for the Global audience to set up the Luxury & Wellness Hotel to do Mr. JW Marriott proud. Our role was writing lines and visuals for the presentation and testing phase with the New York, Hong Kong and London160over90 team.
Big Watermelon x 160over90 created hundreds of lines and imagery for the Global audience to set up the Luxury & Wellness Hotel to do Mr. JW Marriott proud. Our role was writing lines and visuals for the presentation and testing phase with the New York, Hong Kong and London160over90 team.
April Zhang crafted the headlines and description copy for the Chinese market. An artform in itself, where the nuances of language doesn't allow for a simple direct translation. The line Stay in The Moment resonated, and would later be adopted for an incredible film created by the team over at 160over90.
